IDS 321 Social Entrepreneurship

Social Science 324
Tuesday 5:30 – 8:20
The College of New Jersey
Spring 2005

Dr. David Prensky
Office: Bonner Center for Civic and
            Community Engagement
            1938 Pennington Road
Phone: 771-2849
dprensky@tcnj.edu
Office Hours: Tuesday 3:30 – 5:00,
            and by appointment

IDS 321 will provide an opportunity for you to learn the core concepts of social entrepreneurship and to apply those concepts as you analyze the role of nonprofit organizations’ social entrepreneurship activities. The focus is on entrepreneurship activities that further the public good—the creation of a social enterprise by a community organization that benefits the community, encourages civic engagement, and meets the needs of both the clients of the organization and the residents of the community.

IDS 321 is the first course in a two course sequence in social entrepreneurship, you must complete both courses. In IDS 321, you will focus on acquiring the core analytic concepts and skills. In the second course—IDS 421, Planning the Social Enterprise—you will use these analytic skills in your work with leaders from an area nonprofit partner to produce a plan for a new program that is consistent with the partner’s mission and that benefits its clients and community. Each student-community partner teams will present its project at a social entrepreneurship plan competition to be held at the end of the second course.

Social entrepreneurship is the process through which an organization develops new programs that provide solutions to social issues that has been identified in the community. The fundamental premises are that the program (1) is an innovative approach to solving a social issue, (2) is consistent with the broader mission of the organization, (3) benefits the civic life of the community, (4) benefits the clients of the program, and (5) is managed in a way that is operationally feasible for the organization. In this course, we will focus on examples in which a nonprofit organization creates a new social enterprise that earns revenue while it benefits its community and the people who live there. Consider a local example: the Rescue Mission in Trenton has a variety of programs—a homeless shelter, drug and alcohol abuse treatment programs, programs to help the homeless make the transition to work and housing, etc. But it also runs a thrift shop that earns revenue. The thrift shop provides low-cost clothing and household goods for area residents and experience for people who are making the transition to work.

The course will meet specific learning goals in social entrepreneurship as well as the behavioral, social, or cultural perspectives requirement in the College’s liberal learning program.

Catalog Description:  Social entrepreneurship is the process through which an organization develops a new program to solve social issues. Such a program is innovative, consistent with the organization’s mission, benefits the community and the clients of the program, and is feasible for the organization to operate. The analytic focus will be on nonprofit organizations creating new social enterprises that earn revenue while benefiting their communities and clients.

Prerequisite:  Permission of the instructor.

Learning Goals

IDS 321 will meet specific goals in social entrepreneurship as well as in the behavioral, social, or cultural perspectives requirement in the College’s liberal learning program.

Specific social entrepreneurship analytic areas and learning goals

We will emphasize doing rather than memorizing: you will learn the core concepts of social entrepreneurship in order to master the performance of specific social entrepreneurship analytic tasks in three areas:

1.       Analyze the function of the nonprofit sector in creating vibrant communities and contributing to the public good.

a.       Understand the structure of the nonprofit sector.

b.      Evaluate the public functions performed by nonprofit organizations.

c.       Examine the behavioral processes that motivate individual participation in the nonprofit sector.

d.      Understand and analyze the relationships among the government, the nonprofit sector and the private sector in promoting the public good.

2.      Analyze the role of entrepreneurship in building the capacity of nonprofits to contribute to the strengthening of the communities in which they operate.

a.       Understand the conceptual foundations of entrepreneurial activity in the nonprofit sector.

b.      Assess the ways that nonprofits use social enterprises to build their capacity.

c.       Distinguish the characteristics that allow a social enterprise to contribute to the success of its social mission.

3.      Analyze the tools used by nonprofits to create successful social enterprises.

a.       Explore the processes used by social enterprises to plan, implement, and evaluate their programs.

b.      Recognize the value of the available roles for individual participation in nonprofits’ social enterprises.

Achieving these goals will provide you with the knowledge and skills necessary to complete the major project in the second course in this sequence: a plan for a entrepreneurial program that is consistent with your nonprofit partner’s mission and that benefits its clients and community.

The learning goals for IDS 321 will also help students in achieving the goals of the behavioral, social, or cultural perspectives component of the College’s liberal learning program:

Learning goals from the College’s liberal learning program—Behavioral, social, or cultural perspectives goal, the human inquiry domain

Students should understand the social context within which they live, and understand how the social dynamics of human behavior and the structures of social institutions influence beliefs and actions. In particular, the following outcomes will be achieved:

1.      Students should be able to understand the dynamics of human behavior in social interactions. They should recognize the fundamental factors that shape themselves in relationship to others.

2.      Students should understand the nature of human social relationships. They should know how people construct relationships within family, schools, work, and communities.

3.      Students should be able to understand how major social institutions organize and regulate social life, and allocate resources according to prevailing and alternate cultural values. They should be able to examine the balance of collective and individual interests and examine how social systems and cultural values are used to perpetuate patterns of privilege and inequality.

4.      Students should be able to analyze the impact of major social institutions such as the family, economy, education, government, and religion.

5.      Students should be able to gather information, analyze data, and draw conclusions in selected areas of the social sciences.


Activities

In order to learn the core concepts of social entrepreneurship and to apply those concepts to analyze the role of nonprofit organizations’ social entrepreneurship activities, you will read material about the nonprofit sector and social entrepreneurship and then hone your analytic skills through oral and written analyses.

Readings

The assigned readings for this course include three books, journal articles, and reports from a variety of sources about emerging social entrepreneurship activities in the nonprofit sector. They provide material to help you to (1) understand the core concepts of social entrepreneurship and nonprofit organizations and (2) develop the skills that you will use to analyze social enterprises. In order to participate fully in classroom activities, every student should read the material before class. You are responsible for understanding all the concepts and applications contained in the readings, even if we have not discussed them in class. Our emphasis will be on the core concepts and their applications, I do not want you to memorize the countless facts contained in the readings. You should also consult additional reading suggestions that are cited in the course schedule as well as any additional readings and materials that you find to help you to understand social entrepreneurship.

I assume that you are reading The New York Times and The Times of Trenton every day. Both of these newspapers are available online at no cost. You should also regularly browse online resources that focus on social entrepreneurship, such as Ashoka, the Skoll Foundation, the Social Enterprise Alliance, and its online community SocialEdge.

The books that we will read for this course are:

1.      Peter Frumkin, On Being Nonprofit: A Conceptual and Policy Primer, Harvard, 2002, $32.89 from Amazon $37.50 list

2.      David Bornstein, How to Change the World: Social Entrepreneurs and the Power of New Ideas, Oxford, 2004, $18.90 from Amazon, $30 list

3.      J. Gregory Dees, Jed Emerson, and Peter Economy, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, Wiley, 2001, $23.07 from Amazon, $34.95 list. Be careful: don’t confuse this book with its follow-up, Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit

Participation

I assume that you are reading newspapers and regularly browsing online sites that discuss the social entrepreneurship community. In addition, you should try to be self-conscious about the people with whom you interact, the places that you work, the stores in which you shop, and the media that you view. This will provide you with irreplaceable opportunities to sharpen your understanding of the core social entrepreneurship concepts by applying them to the material that you know best—your day‑to‑day social world.

Each class will begin with a discussion of real-world examples of social issues and nonprofit organizations that will provide material for class analysis. I will ask for volunteers to provide examples of a current situation that you have read about in the course reading, that has appeared recently in the news, or that you have experienced directly.

You should be prepared to summarize the real‑world social issues that you volunteer. At the beginning of the semester, I will help those who volunteer an issue to identify relevant nonprofit and social entrepreneurship concepts and analyze the issue. As the semester proceeds and you develop the skills necessary to perform the analytic tasks, the analytic burden will shift from me to the student who introduces the example. The goal of such in‑class discussions will be to provide models for the more sophisticated analyses that you show in your memos and enterprise plan.

Aside from providing examples, there are other of ways that you should participate: (1) contribute to in-class discussions—information, analysis of social issues and nonprofit organizations, and synthesis of others’ information and analyses, (2) present insights about the nonprofit sector and social entrepreneurship that you have gleaned from your outside reading to the class, and (3) send examples, insights, and pointers to interesting material to the online discussion group on social entrepreneurship that is part of this course’s SOCS website.

In addition, each of you will be responsible for presenting the key analytic concepts from two of the readings to the class. You will be responsible for (1) presenting a brief review of the reading and its implications for our work and (2) serving as the lead in our in‑class discussion of the reading. You will summarize the main arguments of the article or articles, show how the themes relate to the topic of the day, and critique the arguments in light of the other readings for the course. Dates for these presentations will be chosen during the early weeks of class. In addition, you will take no more than a page or two to clearly and concisely address these issues in a memo.

Written work

This course, as I have noted repeatedly, emphasizes the real world application of nonprofit and social entrepreneurship concepts to the analysis of nonprofit organizations’ social entrepreneurship activities in furthering the public good. of organizations’ activities. You will sharpen your analytic skills by writing about the readings and real-world social enterprises.

The ability to make a coherent, persuasive argument in a clear and concise written form is a necessary skill, so I will consider the way you present your argument as well as content. I expect logical organization and clear, concise use of the English language. Edit your work. Very few of us can write effective prose on the first attempt, so you must write, then edit, then rewrite, then edit again, then rewrite again. In your work after college, no one will take the time to translate badly presented talks, memos, proposals, or reports into understandable language, regardless of the power and insight of your hidden ideas.

You are responsible for writing four memos and an enterprise analysis for this course.

Memos

1.      Two memos on course readings about which you have presented, as described above in the participation section. The memos should be brief and to‑the‑point – a page or two in a typical single-space memo format. Think of these memos as an example of a “heads-up” for your boss—you want to provide a good description of the point of the reading and impress your boss with your ability to identify something that matters to her/him. In order to do that, you have to show that it does matter. Please don’t write more than two pages—you can summarize the reading quickly, briefly describe why it raises important issues, and then present your view of the point that the author has made. These memos will be due on the day that you present the reading.

2.      Two memos that analyze a particular example of a social enterprise. You must select an example of a social enterprise—either one that is mentioned in our readings or that you have identified on your own—and provide a brief analysis of its approach to social entrepreneurship. Your goal is to describe the social enterprise and tough briefly on why it (1) is an innovative approach to solving a social issue, (2) is consistent with the broader mission of the organization, (3) benefits the civic life of the community, (4) benefits the clients of the program, and (5) is managed in a way that is operationally feasible for the organization. Please provide a succinct description and analysis – three or so pages in a single‑space memo format. Please don’t write more than four pages. These memos are due any time between March 15 and April 19.

Enterprise analysis

This is the final paper of the course. By the time you write this analysis, you will have examined a number of social enterprises and spent some time learning about the tools that nonprofits use to create social enterprises. An enterprise analysis is much like the social analysis memos above; only this time you will provide an analysis of the plan for a social enterprise. Because you will have acquired a set of tools for social entrepreneurship planning by this time in the course, this analysis will be less descriptive and more analytic than your memos. Please provide a concise description and analysis – four of five pages in a single‑space memo format. Please don’t write more than six pages. Organizations for these paper will be chosen in mid‑March, and the analyses will be due at the end of the semester.

You can find plans to analyze among the winners at the National Business Plan Competition for Nonprofit Organizations (http://ventures.som.yale.edu/competition_winning_business_plans.asp). The Partnership on Nonprofit Ventures (comprised of the Yale School of Management, The Goldman Sachs Foundation, and The Pew Charitable Trusts) runs the Competition.

Assessment

The learning goals of this course and the liberal learning program emphasize the analysis of individual and organizational behavior. The key analytic tasks include (1) examining a particular social issue to identify appropriate solutions that can be developed by nonprofit organizations and (2) developing a feasible plan for a program to deliver a solution. Assessment in this course will contribute to students’ achievement of these analytic goals. Students will be assessed on their mastery of the goals by evaluating their performance in class discussion and papers. These assessment tools will give them the opportunity to illustrates their progress against rubrics that demonstrate analytic proficiency. Ongoing work with other students in the class, the professor, and periodic contact with staff and members of community organizations will provide additional formative assessment within the course.

Participation

Participation is a vital part of this course.

Here are the criteria that I will use to evaluate your participation in the course:

1.      Understanding of core concepts in social entrepreneurship.

2.      Skill in applying core concepts to the analysis of relevant examples of social enterprises.

3.      Quality of the analysis of examples of social enterprises.

4.      Ability to initiate and sustain class discussion.

5.      Capacity to help classmates develop during class discussion.

Grade

Performance Characteristics

A

Excellent

·        Demonstrate commanding grasp of core concepts and their linkages.

·        Consistently identify and analyze real‑world social enterprises.

·        Apply core concepts to unfamiliar situations to produce an insightful and rigorous analysis.

·        Initiate and shape class and online discussion by presenting key insights and contributing in a way that facilitates productive discussion.

·        Offer constructive, sensitive comments about classmates’ contributions to sustain ongoing discussion.

B

Good

·        Show thorough grasp of core concepts and their linkages

·        Frequently identify and analyze real‑world social enterprises.

·        Apply core concepts to unfamiliar situations to produce a well‑reasoned, logical analysis.

·        Consistently contribute important insights to class and online discussions.

·        Provide insightful responses to classmates’ contributions during discussion.

C

Average

·        Aware of relevant core concepts and their linkages.

·        Provide examples of real‑world social enterprises.

·        Apply core concepts to unfamiliar situations with guidance to produce an acceptable analysis.

·        Contribute to class discussions, usually in response to questions.

·        Respond to classmates’ contributions during discussion.

D

Below average

·        Recognize core concepts when presented.

·        Respond correctly to direct questions about social enterprises that are presented.

·        Apply core concepts to familiar situations to produce a superficial, yet accurate analysis.

·        Contributes to class discussions in response to questions.

·        Occasionally respond to classmates’ contributions.

Written Work

These are the criteria I will use to determine grades for your written work:

1.      Ability to identify powerful, relevant concepts.

2.      Skill in applying those concepts to the analysis of the real‑world organizational issue.

3.      Coherence and persuasiveness of your analysis; organization, structure, language, and grammar of your argument.

Grade

Performance Characteristics

A

Excellent

·        Identify all of the relevant core concepts, select the most powerful concepts for the particular organizational issue, and provide a comprehensive analysis of the linkages among the relevant concepts.

·        Apply core concepts to produce an discerning and rigorous analysis that offers compelling insight into the nonprofit issue.

·        Coherent, well‑argued, very persuasive analysis; precise language with no grammatical or spelling errors.

B

Good

·        Identify all of the relevant core concepts, select the most powerful concepts for the particular issue, and describe their linkages in the context of the particular nonprofit issue.

·        Apply core concepts to produce a well‑reasoned, logical analysis that provides insight into the issue.

·        Logical, well-argued, compelling analysis; good choice of language with very few grammatical or spelling errors.

C

Average

·        Identify relevant core concepts, select appropriate concepts, and describe the obvious linkages among them.

·        Apply core concepts to produce an suitable analysis.

·        Analysis supports the argument of the memo; occasional awkward writing, rare grammatical or spelling errors.

D

Below average

·        Choose obvious concepts that are relevant for the issue; but do not provide a complete analysis.

·        Apply core concepts to produce a superficial, yet accurate, analysis.

·        Point of the analysis is not evident, logic is difficult to follow; awkward sentence structure, some inappropriate words and errors in grammar and spelling.

I will evaluate all work on an A to F scale, then convert all evaluations to the College’s grading scale:

Written work, participation

College grading scale

A

4.0

A-

3.67

B+

3.33

B

3.0

B-

2.67

C+

2.33

C

2.0

C-

1.67

D+

1.33

D

1.0

F

0

I will use the weights from the criteria listed on the left to compute your course average and then assign final grades based on the scale listed on the right:

Class participation

40%

Memos (10% each)

40%

Enterprise analysis

20%

Final grade ranges

Final grade

3.8 - 4

A

3.6 - < 3.8

A-

3.25 - < 3.6

B+

2.9 - < 3.25

B

2.6 - < 2.9

B-

2.25 - < 2.6

C+

1.9 - < 2.25

C

1.6 - < 1.9

C-

1.25 - < 1.6

D+

.9 - < 1.25

D

< .9

F


Here are some formal notices for this course. Please read them carefully.

1.      To be successful in any career, you must know about important trends, organizations, and people in your community, state, nation, and the world. You can only gain this knowledge by following developments on an ongoing basis. Not only will this help you in this course, but it will give you the basic facts necessary to perform well in other classes, in job interviews, and in every other setting. I expect you to read The New York Times and The Times of Trenton every day. Both of these newspapers are available online at no cost. All of these newspapers are available online at no cost. You should also regularly browse online resources that focus on social entrepreneurship, such as Ashoka, the Skoll Foundation, the Social Enterprise Alliance, and its online community SocialEdge.

2.      If you submit drafts of written work to me with sufficient time before the due dates, I will look at them informally to suggest changes that would improve their substance and form. This will be informal—I won't remember the drafts and you will get some guidance, but no rules to follow nor predictions about future success.

3.      Keep a copy of your papers (disk or printed) for yourself to avoid discussion about misplaced papers. You must be prepared to provide another copy if I ask for one. Do not tell me about computer viruses or disappearing files; keep backup copies on reliable media.

a.       Please submit your papers in a easily readable form. Avoid fancy plastic covers. Presentation within the report matters, but the physical form of the cover does not.

b.      If you include published articles as attachments to your written work, please attach a photocopy of the article(s). Do not attach an original article because I do not want to wonder whether you have violated rules about defacing library property.

4.      Students who violate The College's Academic Integrity Policy (see the Undergraduate Bulletin) will be referred to the Academic Integrity Officer—no exceptions will be made.

5.      Students who deface TCNJ library property by removing material from books, journal, or magazines to complete work for this course will earn a failing grade for this course. The library provides ample facilities for photocopying; removing material for your personal use is both unethical and selfish.


Course Schedule

 

Introduction to the class and its members
Overview of social entrepreneurship and the nonprofit sector

January 18

The history and structure of the nonprofit sector

What is social entrepreneurship?

·        J. Gregory Dees, The Meaning of “Social Entrepreneurship,” Original draft dated October 31, 1998, Reformatted and revised draft dated: May 30, 2001, http://www.fuqua.duke.edu/centers/case/documents/dees_SE.pdf

·        Jerr Boschee and Jim McClurg, Toward a Better Understanding of Social Entrepreneurship: Some Important Distinctions, 2003, http://www.se-alliance.org/better_understanding.pdf

 

Analyze the function of the nonprofit sector in creating vibrant communities and contributing to the public good.

January 25

Structure and function of the nonprofit sector

·        David C. Hammack, Introduction: Growth, Transformation, and Quiet Revolution in the Nonprofit Sector Over Two Centuries, Nonprofit and Voluntary Sector Quarterly, 30(2), June 2001, 157-173.

·        Paul J. DiMaggio and Helmut K. Anheier, The Sociology of Nonprofit Organizations and Sectors, Annual Review of Sociology, 16, 1990, 137-159.

·        Dennis R. Young, Organizational Identity in Nonprofit Organizations: Strategic and Structural Implications, Nonprofit Management & Leadership, 12(2), Winter 2001, 139-157.

Additional reading suggestion:

·        David C. Hammack, Nonprofit Organizations in American History: Research Opportunities and Sources, American Behavioral Scientist, 45(11), July 2002, 1638-1674.

February 1

Participation and the nonprofit sector—individual and organizational decisions

·        Peter Frumkin, On Being Nonprofit: A Conceptual and Policy Primer, Harvard, 2002, chapters 1-6

 

Analyze the role of entrepreneurship in building the capacity of nonprofits to contribute to the strengthening of the communities in which they operate.

February 8

Conceptual foundations of entrepreneurship and social entrepreneurship

·        Patricia H. Thornton, The Sociology of Entrepreneurship, Annual Review of Sociology, 25, 1999, 19-46.

Reread Dees and Boschee and McClurg:

·        J. Gregory Dees, The Meaning of “Social Entrepreneurship,” Original draft dated October 31, 1998, Reformatted and revised draft dated: May 30, 2001, http://www.fuqua.duke.edu/centers/case/documents/dees_SE.pdf

·        Jerr Boschee and Jim McClurg, Toward a Better Understanding of Social Entrepreneurship: Some Important Distinctions, 2003, http://www.se-alliance.org/better_understanding.pdf

Using entrepreneurship to build nonprofit organizational capacity

·        John M. Bryson, Michael J. Gibbons, and Gary Shaye, Enterprise Schemes for Nonprofit Survival, Growth, and Effectiveness, Nonprofit Management & Leadership, 11(3), Spring 2001, 271-288.

·        Cynthia W. Massarsky and Samantha L. Beinhacker, Nonprofit Enterprise: Right for You? The Nonprofit Quarterly, 9(3), Fall 2002, 50-55.

Additional reading suggestion:

·        Cynthia W. Massarsky and Samantha L. Beinhacker, Enterprising Nonprofits - Revenue Generation in the Nonprofit Sector, Yale School of Management - The Goldman Sachs Foundation Partnership on Nonprofit Ventures, 2002, http://ventures.som.yale.edu/docs/enterprising_nonprofits.pdf (free registration required)

February 15

The characteristics of social entrepreneurs—are they like you and me?

·        David Bornstein, How to Change the World: Social Entrepreneurs and the Power of New Ideas, Oxford, 2004, chapters 1-15.

·        Lynn Barendsen and Howard Gardner, Is the Social Entrepreneur a New Type of Leader?, Leader to Leader, 34, Fall 2004, 43-50. Also available at http://www.l2li.org/leaderbooks/l2l/fall2004/gardner.html.

·        Johanna Mair and Ernesto Noboa, Social Entrepreneurship: How Intentions to Create a Social Enterprise Get Formed, IESE Business School – Universidad de Navarra Working Paper No. 521, September 2003.

February 22

Looking at an example of social entrepreneurship: microfinance comes to the US

·        Nitin Bhatt and Shui-Yan Tang, Making Microcredit Work in the United States: Social, Financial, and Administrative Dimensions, Economic Development Quarterly, 15(3), August 2001, 229-241.

Additional readings:

·        Association for Enterprise Opportunity, NMS final report: Capturing the Promise of Microenterprise Development in the United States, 2002, http://www.microenterpriseworks.org/projects/NMS/NMS-Report.pdf

·        Jennifer Meehan, Tapping the Financial Markets for Microfinance: Grameen Foundation USA’s Promotion of this Emerging Trend, Grameen Foundation USA Working Paper Series, October 2004
www.gfusa.org/docs/programs/GFUSA-CapitalMarketsWhitePaper.pdf

·        Association for Enterprise Opportunity, NMS resource guide: Resource Guide on Effective Strategies to Increase Competitiveness, 2002, http://www.microenterpriseworks.org/projects/NMS/NMS-ResourceGuide.pdf

March 1

Research

March 8

Spring break

March 15

What makes a successful social enterprise?

·        David Bornstein, How to Change the World: Social Entrepreneurs and the Power of New Ideas, Oxford, 2004, chapters 16-21, epilogue.

·        Bill Drayton, Social Entrepreneurs: Creating a Competitive and Entrepreneurial Citizen Sector, http://www.changemakers.net/library/readings/drayton.cfm

·        Sarah H. Alvord, L. David Brown, and Christine W. Letts, Social Entrepreneurship and Societal Transformation - An Exploratory Study, The Journal of Applied Behavioral Science, 40(3), September 2004, 260-282.

Additional reading:

·        Dov Te’eni and Dennis R. Young, The Changing Role of Nonprofits in the Network Economy, Nonprofit and Voluntary Sector Quarterly, 32(3), September 2003, 397-414

March 22

Social enterprise as a tool for strengthening community

·        Community Wealth Ventures, Inc., Powering Social Change: Lessons on Community Wealth Generation for Nonprofit Sustainability, 2003 http://www.communitywealth.com/Powering Social Change.pdf

 

Analyze the tools used by nonprofits to create successful social enterprises.

March 29

Planning for success

·        Ayse Guclu, J. Gregory Dees, and Beth Battle Anderson, The Process of Social Entrepreneurship: Creating Opportunities Worthy of Serious Pursuit, November 2002,
http://www.fuqua.duke.edu/centers/case/documents/SEProcessDraft_FINAL.pdf

·        J. Gregory Dees, Jed Emerson, and Peter Economy, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, Wiley, 2001, chapters 1-5.

Additional reading suggestions:

·        Carol Chetkovich and Peter Frumkin, Balancing Margin and Mission - Nonprofit Competition in Charitable Versus Fee-Based Programs, Administration & Society, 35(5), November 2003, 564-596.

·        Melissa M. Stone, Barbara Bigelow, and William Crittenden, Research on Strategic Management in Nonprofit Organizations - Synthesis, Analysis, and Future Directions, Administration & Society, 31(3), July 1999, 378-423.

April 5

Some social entrepreneurship plans

·        Sutia Kim Alter, Social Enterprise Typology, September 20, 2004, Virtue Ventures LLC., chapters 1-4 (introduction, context, classification, and models). Available as a website at http://www.virtueventures.com/typology.asp, a PDF file, or a Microsoft Windows help file.

·        Partnership on Nonprofit Ventures, samples from the National Business Plan Competition for Nonprofit Organizations, http://ventures.som.yale.edu/competition_winning_business_plans.asp

April 12

Implementation

·        J. Gregory Dees, Jed Emerson, and Peter Economy, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, Wiley, 2001, chapters 6-9.

·        Jed Emerson, The U.S. Nonprofit Capital Market: An Introductory Overview of Developmental Stages, Investors and Funding Instruments, Published in REDF Box Set Volume 2 — Investor Perspectives, 2000, http://www.redf.org/download/boxset/REDF_Vol2_10.pdf

·        Sutia Kim Alter, Social Enterprise Typology, September 20, 2004, Virtue Ventures LLC., chapters 5, 6: (structure and methodology). Available as a website at http://www.virtueventures.com/typology.asp, a PDF file, or a Microsoft Windows help file.

April 19

Integrating assessment into implementation

·        Venture Philanthropy Partners and McKinsey & Company, Effective Capacity Building in Nonprofit Organizations, 2001, http://venturephilanthropypartners.org/learning/reports/capacity/full_rpt.pdf

·        Georgiana Hernández and Mary Visher:, Creating a Culture of Inquiry: Changing Methods – and Minds – on the Use of Evaluation in Nonprofit Organizations, The James Irvine Foundation, 2001, http://www.irvine.org/assets/pdf/pubs/evaluation/Creating_Culture.pdf

·        Catherine Clark, William Rosenzweig, David Long, and Sara Olsen, Double Bottom Line Project Report: Assessing Social Impact in Double Bottom Line Ventures, Research Initiative on Social Entrepreneurship at Columbia Bus iness School, March 2004, http://www.riseproject.org/DBL_Methods_Catalog.pdf

April 26

Looking forward to our fall projects in IDS 421

·        J. Gregory Dees, Jed Emerson, and Peter Economy, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, Wiley, 2001, chapter 10

·        Cynthia W. Massarsky, A Brief Tutorial on Business Planning for Nonprofit Enterprise, http://ventures.som.yale.edu/docs/brieftutorial.pdf

·        Cynthia W. Massarsky, How to Build a Business Plan, http://ventures.som.yale.edu/docs/howtobuild.pdf

·        Sutia Kim Alter, Business Planning for Social Enterprises, http://www.tgci.com/magazine/02spring/plan1.asp


IDS 421 Planning the Social Enterprise
Fall 2005

Dr. David Prensky
Office: Bonner Center for Civic and
            Community Engagement
            1938 Pennington Road

Phone: 771-2849
dprensky@tcnj.edu

 Calendar

Week of September 5

Organizational issues

 

Week of September 12

Review of planning for the social enterprise

 

Week of September 19

Meet with enterprise partners

 

Week of September 26

Plan-specific research

 

Week of October 3

Plan-specific research

 

Week of October 10

Outline of plan

 

Week of October 17

Project meetings to discuss outline of plan

 

Week of October 24

Plan-specific research

Fall break

Week of October 31

First draft of plan

 

Week of November 7

First draft of plan

 

Week of November 14

Project meetings to discuss first draft

November 16 - Partnerships that Change Society: A Professional Conference

Week of November 21

Second draft of plan

 

Week of November 28

Second draft of plan

 

Week of December 5

Project meetings to discuss second draft

December 7 – 1st event in Entrepreneurship for the Public Good Speaker Series

Week of December 12

Presentations

 

Nonprofit Organizations

Lynne Azarchi
Executive Director
KidsBridge Inc.
Trenton, NJ

Dennis Micai
Executive Director
The Arc/Mercer, Inc.
Ewing, NJ

Alfa Demmellash
Alex Forrester
Rising Tide Capital, Inc.
Jersey City, NJ

 


Basic Sources on Business Planning for the Social Enterprise

Sutia Kim Alter, Business Planning for Social Enterprises, http://www.tgci.com/magazine/02spring/plan1.asp.

A brief overview of enterprise planning and plans.

Sutia Kim Alter, Social Enterprise Typology, September 20, 2004, Virtue Ventures LLC. Available as a website at http://www.virtueventures.com/typology.asp, a PDF file, or a Microsoft Windows help file.

An in-depth discussion of types of social enterprises and business models in the nonprofit sector.

Peter C. Brinckerhoff, Social Entrepreneurship : The Art of Mission-Based Venture Development, Wiley, 2000. ISBN: 0-471-36282-4. $49.00 list, $40.75 from Amazon.

Good guide for the social enterprise planning process.

Zoe Brookes, An Introduction to Business Planning for Nonprofits, Bridgespan Group, April 2002, www.bridgespangroup.org/PDF/IntrotoBusPlanning.pdf?id=302090

Short description of a general business planning framework.

J. Gregory Dees, Jed Emerson, and Peter Economy, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, Wiley, 2001, ISBN: 0-471-39735-0, $23.07 from Amazon, $34.95 list.

Comprehensive set of topics relevant for building a social enterprise.

J. Gregory Dees, Jed Emerson, and Peter Economy, Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit, Wiley, 2002, ISBN: 0-471-15068-1, $34.95 list, $23.77 from Amazon.

Comprehensive set of social enterprise planning, implementation, and assessment topics.

Donald A Griesmann, Nonprofit Incorporating - The Business Plan http://www.tess.org/misc/010708NP_Biz_Plan.pdf

Discussion of legal issues related to creating a nonprofit organization. Includes a brief discussion of developing a business plan as part of the incorporation process.

Rolfe Larson, Venture Forth!: The Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization, Amherst H. Wilder Foundation, 2002. ISBN: 0-940069-24-5. $34.95 from http://www.fieldstonealliance.org/productdetails.cfm?PC=41 and Amazon.

A comprehensive book about the planning process.

Cynthia W. Massarsky, A Brief Tutorial on Business Planning for Nonprofit Enterprise, April 2002, http://ventures.som.yale.edu/docs/brieftutorial.pdf.

A brief introduction to the planning process.

Cynthia W. Massarsky, How to Build a Business Plan, April 2002, http://ventures.som.yale.edu/docs/howtobuild.pdf.

An introduction to the structure of an enterprise plan.

Jim Masters, Profit Making for Nonprofits and Social Enterprise Tool Kit, September 2003, http://www.cencomfut.com/SocialEnterpriseManual.pdf

Detailed guide to all aspects of business planning for a social enterprise.

Sharon M. Oster, Cynthia W. Massarsky, and Samantha L. Beinhacker, Generating and Sustaining Nonprofit Earned Income: A Guide to Successful Enterprise Strategies, Jossey-Bass, 2004. ISBN: 0-7879-7238-X. $45.00 list, $39.22 from Amazon.

Comprehensive coverage of social enterprise planning, implementation, and assessment.

Partners for Economic and Community Help, Vancouver, From Project to Social Enterprise - Curriculum to Develop a Social Enterprise Business Plan – December 2003,
http://www.dtes-peach.org/files/PEACH%20SE%20Biz%20Planning%20Complete.pdf

Practical guide to creating a business plan for a social enterprise.

Partnership on Nonprofit Ventures, samples from the National Business Plan Competition for Nonprofit Organizations, http://ventures.som.yale.edu/competition_winning_business_plans.asp

Winning enterprise plans from the social entrepreneurship competition.

Brigette Rouson, Business Planning for Nonprofits: Why, When — and How It Compares to Strategic Planning, Enhance, volume 2, issue 1, January 2005. Available at: http://www.allianceonline.org/Members/Library/strategic_planning_business/businessplanning.pdf/file?agree=I+Agree

Comprehensive discussion of the differences between business planning and strategic planning.

Seedco Toolkit for Developing a Social Purpose Business Plan, http://nvn-toolkit.seedco.org/

A useful online guide with a number of templates to guide your thinking from a national community development organization.